[vc_row][vc_column][vc_column_text]Em 2009, a cidade de Melbourne (a maior cidade do estado de Victória, na Austrália) procurou a Landor Associates, uma conceituada empresa de consultoria em branding estratégico para desenvolver sua nova identidade visual.

As necessidades que a nova identidade deveriam atender eram, entre outras: tornar-se um ícone para a cidade de Melbourne e representar a organização como uma entidade única, permitindo uma variedade de sub-marcas com personalidades distintas.

Acompanhe agora uma série de imagens que ajudam a perceber o quão completo e abrangente foi o projeto:

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/old-logo-melbourne.jpg” image_width=”800″ image_height=”350″ crop=”true” lightbox=”false” frame_style=”simple” target=”_self” desc=”O que era assim…” caption_location=”outside-image” align=”center” margin_bottom=”10″][/vc_column_inner][vc_column_inner width=”1/2″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne.jpg” image_width=”800″ image_height=”350″ crop=”true” lightbox=”false” frame_style=”simple” target=”_self” desc=”…ficou assim!” caption_location=”outside-image” align=”center” margin_bottom=”10″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][mk_padding_divider size=”20″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-variations-1.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-variations-2.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-brandmark-configurations.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-2.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-variations-3.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-variations-4.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-5.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-6.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-7.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-8.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-10.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-9.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-11.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-12.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-13.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-14.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-15.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-15.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][mk_padding_divider size=”20″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]E como minha colega de trabalho, Lia Hazan, bem observou: a Bauhaus está de novo na moda, agora com um “quê” de anos 2010.[/vc_column_text][mk_image src=”http://new.pictorama.com.brwp-content/uploads/2014/01/logo-melbourne-16.jpg” image_width=”800″ image_height=”350″ crop=”false” lightbox=”false” frame_style=”simple” target=”_self” caption_location=”inside-image” align=”center” margin_bottom=”10″][/vc_column][/vc_row]